Local Insights
Practical advice for local businesses
No jargon, no fluff — just honest insights on websites, SEO, and growing your business online in the Central Valley.
Modesto Is Growing. Most Local Business Websites Aren't.
Modesto is absorbing thousands of Bay Area transplants who expect more from local businesses online. The research on what that means for your website.
43% of Manteca Contractors Don't Have a Website
93 home service businesses in Manteca. 40 of them have no website at all. The ones that do are missing the basics.
I Audited 124 Modesto Contractor Businesses. Most Sites Can't Take a Lead.
The largest contractor market I've scanned. 124 businesses, 87 websites, and 53% with no contact form.
Modesto Law Firms Have 84 Average Reviews. Their Websites Have 5 Pages.
Strong reputations, weak web presence. 36 Modesto law firms scanned — the reviews are great but the sites aren't showing it.
I Scanned 115 Stockton Contractors. Here's What Their Websites Look Like.
115 home service businesses, 79 websites, and almost half with no contact form. The full scan data for Stockton's contractor market.
79% of Stockton Law Firms Have No Map on Their Website
42 Stockton law firms. 38 websites. 79% with no maps embed and 42% with no click-to-call. The full scan data.
Tracy Is the Fastest-Growing City in the Valley. Its Contractor Websites Are the Worst.
86 home service businesses, 46 websites. The worst web presence scores of any city I scanned, in the market growing the fastest.
Why Your Business Isn't Showing Up on Google
Your competitor shows up when someone in Modesto searches for what you do. You don't. Here's what they're probably doing differently.